Based on a narrative from the avant-garde writer Frank Wedekind, Lulu details the rise, fall, and violent death of a sexually adventurous dancer (murdered by Jack the Ripper, no less). It shocked readers by showing true love and romantic opportunism side by side, criticizing what Wedekind saw as the hypocritical bourgeois attitude towards sexuality at the time. The story has continued to resonate throughout the years, and the story’s place at the center of Metallica and Lou Reed’s controversial collaboration only speaks to its ability to both entice and polarize audiences.
When you give people a chance to sign up for your mailing list, you’re automatically creating a filter for the people who will become your biggest fans and supporters. You can still target passive, part-time fans on social media and elsewhere, but the mailing list will remain a hub for active audiences. Sending out an email once every couple of months will set you apart from other bands and give your audience a sense that they’re connecting with you on a deeper level. So don’t forget to put out a nice looking sign-up sheet at your shows!