Who knew treadmills could be so fun? This classic, viral music video features such a simple yet quirky concept, but with choreography that blows the mind apart. After 17 attempts, OK Go was finally able to capture a single, continuous shot of the entire impressive choreographed performance. Unlike some of the other videos here, this doesn’t have any deep, significant relevance to the song’s lyrics, but… who cares!
Much like vinyl imparts a certain imperfect-but-adored sound through time, dust collected, faulty needles, and warped records, the same can be said of the MP3. Arguably, retro-MP3 production value is more in line with the tenor of our digital, postmodern age. We now have free apps on our phone to imitate crappy VHS camcorders. We share dank Instagram content that harnesses the style of visual degradation, mash-up and retro Windows ’98 artifacts — why not bring back the 128 kbps MP3 as well?